Loft insulation is still on a roll

UK Roll on InsulationThe frosty spring we’ve had has helped to hold peoples’ interest in insulation – or has it been the Green Deal that is getting people interested instead?
In general, searches for insulation on the web (namely Google) tend to spike over the winter, starting in September and building up to a peak in October or November. There’s a marked slow down during Christmas week, but interest picks up again in January and then tails off in March when the warmer weather starts. (The chart from Google below shows the last 12 month’s searches)

This year has been no different in that respect, however the searches have continued at a relatively high rate right into April. There’s even been a mini-peak. It’s true that recent Green Deal publicity has piqued people’s interest in insulation as a solution, but the spike is in fact probably due to the abnormally cold April we’ve been experiencing. According the Met Office the average March temperature has been around 2.5 degrees C below the 1960-1990 average temperature, resulting in a chill that’s had us reaching for our scarves and our mineral wool.

UK Average Mean Temp

Loft Insulation versus Solar PV:

Loft insulation is still by far and away the most searched-for “Green” or energy saving / generating solution in Britain. Despite all the hype that Solar PV received it has almost never surpassed loft insulation for the volume of annual searches made – only for a brief period at the height of the Feed-in-Tariff bonanza in 2011 did Solar PV searches surpass loft insulation searches. This is encouraging as insulating your loft is one of the most cost effective ways to reduce your energy bills and save CO2. (If you’re receiving child tax credits, pension credits or income related support, you could be eligible for free insulation – check if you’re eligible for the HHCRO insulation scheme here.)

Cavity Wall and Solid Wall Insulation:

While interest in loft insulation has always been strong, cavity wall insulation has never had the same level of interest, partly because not all homes are suitable for cavity wall insulation; DECC figures suggest that 30% of the homes in Britain have solid walls or hard to fill cavities (which need to be treated as though they are solid walls). Given that the Green Deal and the associated ECO is targeted at addressing these homes (there are nearly 8 million of them) one would expect to see a rise in searches for solid wall insulation. This has happened to a degree, however, interest remains low, probably because as yet the Government have not particularly advertised the ECO or opened up the solid wall insulation part of it for applications just yet.

Be Energy Smart helps to connect people with accredited insulation installers to carry out their insulation work. We will also tell you if there are any insulation grants for which you may be eligible and help you understand the criteria. Why not see if you qualify for free loft insulation now?

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